
where design is being
reinvented
Reinventing by putting the user at the heart of the design process: this is the essence of New Design.
What is
New Design ?
It’s innovation design
Saint-Étienne Métropole has driven the emergence of an economic sector based on innovation design, an expertise that puts use at the heart of the design of products, spaces and digital experiences, reconciling invention and innovation.
A performance accelerator and lever for virtuous growth
Placing the user at the heart of the product’s design ensures that objectives and results are matched, and that performance is improved and optimised.
Developing and integrating new working methods that put people first
Producing and designing differently, integrating eco-design, circularity and sobriety issues right from the design stage.n.

The land of
innovation design
leading design center
Only French city to be recognised by UNESCO as a Creative City of Design
Designers+ : a cluster of design professionals
ESADSE et Université Jean Monnet : des formations en design uniques en France
Creatif district : driving creativity and innovation
A hub dedicated to innovation through design and creativity. It brings together education, research, start-ups, businesses, art and culture to help innovative projects emerge and accelerate their development.
At the heart of the District, the Cité du design is the nerve centre of design. As the driving force behind the creative economy, it combines design, technology and economics to encourage creativity, stimulate collaboration and support the transformation of businesses.

Biennale internationale Design Saint-Étienne
A major design event in France and internationally, it has welcomed designers, researchers, economic players, students, art lovers and the curious from all over the world for over 25 years.
- Leading design event in France
- 262 000 visitors from 32 countries (2022)
- 13 000 professionals visited, 12% of them international (2022)
How would it be if design could become your best lever for transformation ?
Saint-Étienne Métropole puts its experts at your service: consultancy, research, networking, financing…